Top Picks: Online Marketing Tools and Resources

16 Nov
Top Picks: Online Marketing Tools and Resources

Finding the best advice for your business takes time, but the business advisory team at EGF has you covered! Our advisors have scoured the web and assembled a list of go-to resources for business and personal credit. Have additional questions? Contact us to schedule a free one-on-one business consultation today.

In the growing digital world, marketing platforms are constantly changing. Get the tools and resources you need to help your small business compete in the market and increase opportunity for growth.

Building Your Business’ Website

Make your customers’ job easy when searching for your small business. A company website can unify a brand and give customers a clear place to head to for further information.

4 Key Steps to Creating a Business Website - FitSmall Business

Building a website through WeeblyNYC Business Solutions

5 Tips for a Beautiful Business Website – Inc.

4 Elements of a Successful, Profitable Website – About Money

Search Engine Optimization

When potential customers are searching for a business like yours, make sure they can find you through search engines like Google and Bing.  These articles will provide you with the basic info needed to get started and build an SEO strategy that works.

Beginner's Guide to SEO- MOZ

DIY SEO Tutorial – About Money

6 SEO Tips for Small Businesses - Bond Street

The 31 Most Popular Social Media Sites for Entrepreneurs - Fundera Ledger 

Utilize Email Marketing

Email marketing can be a great way to remain relevant and gain lasting customers. How do you make your emails stand out in a crowded inbox? Get your message heard with these tips for improved business emails.

Guide to Email Marketing  - NYC Business Solutions

6 Step Email Marketing Plan- Digital Marketer

Choosing the Right Email Marketing Software – Business News Daily

Effective Emailing Tips - The Balance

Social Media Marketing

Social media can be a low cost method of speaking directly to your customers when done correctly. Learn the best practices to bring your small business to the platforms which best reach your target market.

Best Practices For Social Media Guidebook- NYC Business Solutions

Social Media for Business- Duct Tape Marketing

Maintaining your Facebook presence - Small Business Trends

10 Social Media selling solutions - Business News Daily

***

About Excelsior Growth Fund

Excelsior Growth Fund (EGF) helps businesses in New Jersey, New York and Pennsylvania grow by providing streamlined access to business loans and advisory services. EGF’s signature product, the EGF SmartLoan™, provides up to $100,000 in fast, transparent, and affordable financing through a secure online platform. Larger loans up to $500,000 are also available. EGF is a nonprofit organization and is certified by U.S. Department of Treasury as a Community Development Financial Institution (CDFI). Learn more atwww.excelsiorgrowthfund.org