Business Resources Library

Marketing on a Budget: Low-Cost, High-Impact Tips

Whether your business is just about to launch or going through a period of expansion, marketing is vital to its growth and sustainability. And if you think marketing means expensive advertising, you’ll be glad to know that there are terrific opportunities to reach customers that will boost your business’s bottom line while going easy on the budget. All it takes to create a successful marketing plan is knowing your customer, strategic thinking, creativity and consistency. With a [...]

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5 SEO Strategies to Increase Traffic to Your Business’s Website

This guest post was written by CanDace Johnson, digital marketing expert and EGF Consulting Corps member. It’s no secret that Google is the biggest search engine site in the world. It’s also one of the biggest opportunities to direct new traffic and potential buyers to your business’s site. But to seize that opportunity, you need to make sure that your website follows a few guidelines so that Google and other search engines can find you. These guidelines are formally called [...]

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