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5 key financial documents all business owners need

When entrepreneurs launch their businesses, much of their time and energy are focused on day-to-day outward-facing operations like customer service, sales and inventory management. What’s equally important to long-term growth and success, though, is to have a thorough understanding of your business’s financials. In this article, we look at the five most important financials that business owners need to create, understand and use to track and drive growth. When these financial [...]

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Using Negative Customer Experience to Improve Your Business

  For centuries, “word-of-mouth” promotion was considered the best kind to get: When loyal customers told others about your business, this free publicity could make it a stellar success. And, when customers had less-than-great things to say, sharing of negative feedback was typically limited to those people closest to them. Customers still love to share positive and negative experiences today, but with the explosion of social media, there are some very important differences, [...]

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Generating More Revenue and Customers Through Referrals

This is a guest post by EGF Consulting Corps member Lisbeth Calandrino. Referrals are the lifeblood of all businesses, large or small. The challenge is to create referrals with efficiency and regularity. According to global data analytics company Nielsen, “84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for [...]

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6 Ways HR Software Can Reduce Costs

Friday, October 11, 2019
6 Ways HR Software Can Reduce Costs

This article is a guest post written by Randa Kriss from Fundera. Small business owners have numerous technology and software options available to them to streamline processes and create efficiencies. But more often than not, these options come with a price tag and they must ask themselves whether the investment will be worth the long-term savings. With tight budgets for Human Resources (HR) operations and the price of HR software options, it’s no surprise that many small businesses [...]

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5 Small Business Marketing Tips for the Buying Holidays

Each year during the holiday buying season, we present actionable sales and marketing tips that small business owners use to increase sales, brand awareness and customer loyalty. These proven strategies build excitement around your business’s offerings and are ideal for any business that wants to boost their profile this holiday season. This year, our focus is on how to attract more customers and build sales with low-cost (often, free) marketing strategies. Our “Top 5” [...]

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