Business Resources Library

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Small business marketing plan

Opening a small business without marketing it is like throwing a party without sending invitations – if you don’t tell people about what you’re offering, they’ll never know to buy it. That’s why lenders expect marketing to be part of your overall business plan. We developed this step-by-step plan to introduce you to the marketing-related information that lenders want to see in your business plan, as well as how you can satisfy their concerns and requirements in [...]

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small business video marketing

Last week, I on boarded a new small business client for digital marketing services. They have great products and are well-positioned to tap into multiple markets; however, during our initial consultation the owner expressed great hesitation in using video campaigns to grow their business. As the owner stated, “we’ve spent thousands of dollars on professional videos that I hate. We sacrificed valuable time and resources to produce content that we can’t use or that has not [...]

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protecting small business data

In today’s technology-driven business environment, attacks on credit-based data and other personal information are becoming the norm. A leading credit-reporting agency, Equifax, was the target of a major information heist last summer. And just last week, we learned of two massive security flaws—Spectre and Meltdown—that affect nearly every computer in the world. If personal and financial data isn’t secure at large corporations, the risk is credible for small businesses as [...]

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small business new year's resolutions

Each new year offers fresh opportunities for entrepreneurs to grow their businesses. Here are goals that three successful small business owners have set for 2018, and their plans for meeting them. Let these serve as inspiration for you to achieve success in the new year and beyond. Suchitra Ramesh, Founder & CEO, Suuchi Inc. Suchitra (Suuchi) Ramesh founded Suuchi Inc. with a goal of reviving apparel manufacturing in the U.S. Today, Suuchi Inc. designs and produces apparel with a [...]

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Small Business Tips and Advice

As we round the corner into the New Year, we’re taking time to reflect on our accomplishments in 2017 while setting goals and intentions for 2018. Over the past 12 months, we’ve shared advice and recommendations to small business owners on accessing capital and financial management, as well as tips on how to grow your business through marketing, networking, and more. To help you continue down the road to success in 2018, we’ve compiled the articles our readers visited most in [...]

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