Business Resources Library

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Small business marketing plan

Opening a small business without marketing it is like throwing a party without sending invitations – if you don’t tell people about what you’re offering, they’ll never know to buy it. That’s why lenders expect marketing to be part of your overall business plan. We developed this step-by-step plan to introduce you to the marketing-related information that lenders want to see in your business plan, as well as how you can satisfy their concerns and requirements in [...]

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small business video marketing

Last week, I on boarded a new small business client for digital marketing services. They have great products and are well-positioned to tap into multiple markets; however, during our initial consultation the owner expressed great hesitation in using video campaigns to grow their business. As the owner stated, “we’ve spent thousands of dollars on professional videos that I hate. We sacrificed valuable time and resources to produce content that we can’t use or that has not [...]

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protecting small business data

In today’s technology-driven business environment, attacks on credit-based data and other personal information are becoming the norm. A leading credit-reporting agency, Equifax, was the target of a major information heist last summer. And just last week, we learned of two massive security flaws—Spectre and Meltdown—that affect nearly every computer in the world. If personal and financial data isn’t secure at large corporations, the risk is credible for small businesses as [...]

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New York State Paid Family Leave Benefits law

This article was written by Emina Poricanin of Hodgson Russ LLP The New York State Paid Family Leave Benefits Law (PFLBL), one of the strongest and most comprehensive paid family leave laws in the country, goes into effect on January 1, 2018. The law will provide job-protected, paid leave to nearly all private sector employees in New York State which can be used for bonding with a newly born, adopted, or fostered child; caring for a family member with a serious health condition; or assisting [...]

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business loan for a seasonal business

It’s autumn and that means warm-weather seasonal businesses are winding down and many will close or slow down operations for the winter. If your business is among these, do you know how to ensure your business financials are well-managed during the off-season and how to make a strong start next year? These five tips from the Excelsior Growth Fund (EGF) Business Advisory Services team can help you make the most of year-end down time, manage seasonal cash flow with ease and be better [...]

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