Business Resources Library

Viewing Category: Business Operations
Marketing on a Budget: Low-Cost, High-Impact Tips

Whether your business is just about to launch or going through a period of expansion, marketing is vital to its growth and sustainability. And if you think marketing means expensive advertising, you’ll be glad to know that there are terrific opportunities to reach customers that will boost your business’s bottom line while going easy on the budget. All it takes to create a successful marketing plan is knowing your customer, strategic thinking, creativity and consistency. With a [...]

Read More

5 SEO Strategies to Increase Traffic to Your Business’s Website

This guest post was written by CanDace Johnson, digital marketing expert and EGF Consulting Corps member. It’s no secret that Google is the biggest search engine site in the world. It’s also one of the biggest opportunities to direct new traffic and potential buyers to your business’s site. But to seize that opportunity, you need to make sure that your website follows a few guidelines so that Google and other search engines can find you. These guidelines are formally called [...]

Read More

What to Consider Before Your Business Goes Cashless

As a business owner, you’re continuously look for ways to lower costs, optimize profits and improve services for your customers. One recent idea that many businesses are thinking about is whether or not it makes sense for their business to go cashless. What does it mean to go “cashless”? In the simplest sense, going “cashless” is just as it sounds: Customers are prohibited from using cash as a method of payment. Proponents of the cashless movement cite advantages [...]

Read More

Generating More Revenue and Customers Through Referrals

This is a guest post by EGF Consulting Corps member Lisbeth Calandrino. Referrals are the lifeblood of all businesses, large or small. The challenge is to create referrals with efficiency and regularity. According to global data analytics company Nielsen, “84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for [...]

Read More

6 Ways HR Software Can Reduce Costs

Friday, October 11, 2019
6 Ways HR Software Can Reduce Costs

This article is a guest post written by Randa Kriss from Fundera. Small business owners have numerous technology and software options available to them to streamline processes and create efficiencies. But more often than not, these options come with a price tag and they must ask themselves whether the investment will be worth the long-term savings. With tight budgets for Human Resources (HR) operations and the price of HR software options, it’s no surprise that many small businesses [...]

Read More

<