Business Resources Library

Viewing Category: General Business Management
Using Negative Customer Experience to Improve Your Business

  For centuries, “word-of-mouth” promotion was considered the best kind to get: When loyal customers told others about your business, this free publicity could make it a stellar success. And, when customers had less-than-great things to say, sharing of negative feedback was typically limited to those people closest to them. Customers still love to share positive and negative experiences today, but with the explosion of social media, there are some very important differences, [...]

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5 Small Business Marketing Tips for the Buying Holidays

Each year during the holiday buying season, we present actionable sales and marketing tips that small business owners use to increase sales, brand awareness and customer loyalty. These proven strategies build excitement around your business’s offerings and are ideal for any business that wants to boost their profile this holiday season. This year, our focus is on how to attract more customers and build sales with low-cost (often, free) marketing strategies. Our “Top 5” [...]

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From Pop-Up Shop to Brick-and-Mortar: Four Critical Questions for Your Small Business

The concept of the “pop-up shop” – opening a short-term storefront – presents small businesses with outstanding opportunities to test products on the market before committing to permanent locations. But if your pop-up shop does well, does that mean you’re ready to open a brick-and-mortar location? As a small business owner, this is one of the most important decisions you’ll have to make. Establishing a permanent presence in the right place and at the right [...]

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How to Give a Successful Elevator Pitch

A great elevator pitch is an essential small business tool. In just about 60 seconds or so, an elevator pitch enables you to tell others the key points that distinguish your business and brand. They’ve been used throughout business history and the best ones help entrepreneurs open the door to funders and investors, engage new clients and gain great publicity. In this article, we look at the goals and primary components of an elevator pitch, and share tips to help you create a stellar [...]

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Celebrating Entrepreneurial Independence: Advice and Insight from Justin Constantine

At Excelsior Growth Fund (EGF), we know that one of the main motivations behind starting a business is the idea of freedom it represents. Through entrepreneurship, business owners can take ownership over their finances, have more flexibility over their schedules, and invest more time in causes that matter to them - whether that be family, friends or hobbies. Though many small business owners are able to attain such freedoms, it takes an enormous amount of work to achieve these goals. To inspire [...]

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