Business Resources Library

Viewing Category: General Business Management
Social media for small business

Christopher Villari is a communications professional with over a decade of experience as a marketing and social media consultant and manager. EGF asked Christopher to share his tips on how to use social media to accomplish your small business marketing goals. Small business owners have many options when it comes to marketing their business. Each channel can reach a wide variety of audiences, but most come with a cost. Social media is an inexpensive option that gives you a direct line to [...]

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When should small businesses hire employees?

While a few small businesses may never intend to grow beyond the amount of work that the owner can take on, eventually, most small businesses need employees. Since bringing on employees is both costly and time-consuming, Excelsior Growth Fund asked for advice and insight from Holly Nowak, President and Lead HR Developer of HMN Resources, LLC. Here are some key signs that it’s time to hire and advice on how to do it well. Determine what you want for your business Before hiring [...]

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Is franchising right for you?

Excellent business opportunities don’t come just from starting brand new companies—they often come from franchising existing companies. Is this the right path for you? In this article, business owner and franchising consultant Cheryl Lickfeld talks with Excelsior Growth Fund (EGF) about the advantages and challenges of franchising. Cheryl’s the owner of Optimal CFO, a company that offers outsourced accounting and financial education. She’s also a franchise consultant to [...]

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Yosara Trujillo shares her small business success story

In 2012, while preparing for the New York State bar exam and raising her son as a single mother, Yosara Trujillo’s stress levels were as high as the demands on her time. She envisioned a regular yoga practice to help balance her hectic life, but she had neither the time to travel from her Bronx home to Manhattan (where the closest yoga studios were located), nor the money for classes, child care and roundtrip subway fare. That’s when Yosara’s entrepreneurial [...]

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Leon Smith III share his story on growing Niagara Lubricant Company

Leon Smith III is a third-generation owner of Niagara Lubricant Company, Inc.—a manufacturing mainstay in Buffalo, New York since 1923 (his grandson, who is also part of the family business, represents the fifth generation). Leon’s also a service-disabled U.S. Navy veteran who served in the Vietnam War. Leon’s professional and service experiences result in a business that’s run like a well-oiled machine. At the plant, which is located in the heart of Buffalo’s East [...]

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