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Viewing Author: Heidi Freedman
Finding Your Niche

In recent years, the marketplace has shifted from “one-size fits all” products and services to more customized and unique offerings. Unlike many large companies that target the masses, these niche businesses cater to highly defined customer markets that often go over-looked by their large competitors. Though niche businesses can be extremely profitable, many entrepreneurs often question if it’s worth pursuing a business that appeals to such a specialized and precise target [...]

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