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Viewing Author: Lisbeth Calandrino
Generating More Revenue and Customers Through Referrals

This is a guest post by EGF Consulting Corps member Lisbeth Calandrino. Referrals are the lifeblood of all businesses, large or small. The challenge is to create referrals with efficiency and regularity. According to global data analytics company Nielsen, “84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for [...]

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