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Viewing Author: Rachel Bahor
How to Build a Low Budget Public Relations Campaign for small business

In today’s “on demand” media culture, traditional media continues to be a critical component of any business’s marketing strategy. Television, radio, newspapers and various print publications hold the power to reach mass markets and can drastically increase your business’s visibility. These outlets also rank as the most-trusted formats for advertising, with 80% of media users trusting print ads above all else. However, that trust comes with a hefty price tag, and [...]

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